Without a doubt, this is the most common question I am asked by representatives of organisations who do not have a strong understanding of company culture and performance.

Asking this question reveals that people are new to the culture conversation, or do not really understand what culture is and what it does.

My standard reply is “you can’t measure culture”.

Having stated this opinion I often pause to let people play with the response. The very fact they have asked how to measure culture indicates that they already assume culture can be measured. When I suggest it can’t, often people need a few moments to process this concept.

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