People are still picking at the wounded GM after their recent hammering from Anton Valukas, former federal prosecutor, who issued his scathing report about the company’s handling of their Chevy Cobalt ignition switch problem.
In following the story, I was interested in a piece in the New York Times that was published on 27th June, which compared Ford motor company’s ‘rise from the ashes’ with GM’s current fall.
Two years ago, former reporter for The Detroit News, Bryce Hoffman, published a book entitled “American Icon: Alan Mulally and the Fight to Save Ford Motor Company.”
Mulally, who moved from Boeing to became Ford’s chief executive in 2006 is credited with being the driving force behind saving Ford and a significant factor in that turnaround, was by doing what Mary Barra hopes to do at G.M. Transforming the culture.
Four factors that appeared to have major influence in transforming Ford’s culture were:
In a recent New York Times interview with Joe Nocera, Hoffman said “Mulally had several big advantages over Barra. First, he was an outsider; he could easily see what was wrong with the culture because he had never been steeped in it. Second, the system he brought to Ford was one that he had already mastered at Boeing — he knew it would work. Barra seems to understand at least some of what is wrong with G.M.’s culture. The tougher question is whether she knows how to change it.”
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