Peter Drucker, the world famous management Guru once said. “Organisations exist to get and keep customers.”
I love the simplicity of Drucker’s observation and yet I find that many organisations seem to spend large parts of their working day engaged in activities, meetings and planning that often have little or nothing to do with ‘getting and keeping customers.’
Imagine conducting an audit of your business to determine how much of your activity contributes to getting and keeping customers. You could then review if the activities and see if enough time and energy was being invested into customer acquisition and retention…or not.
Of course many activities aren’t directly linked to getting and keeping customers, such as payroll management, I.T. maintenance, budgeting meetings etc.
I’m not suggesting these actives can or should be done away with. What I am interested in exploring is whether your organisations could or should fine tune its activities to focus on more on Druckers’ point?
How is your company culture helping or hindering your organisation to get and keep customers?
Have you ever stopped to consider this question: What role does your organisation’s culture play in your business? You might be surprised at some of the answers you generate from considering this question, and be inspired by the understanding that emerges from your answers.READ MORE
Just as companies and countries have their creditworthiness evaluated by agencies like Standard and Poors, and Moody’s, organisations can evaluate their ‘cultureworthiness’ against my 4A rating scale.READ MORE
As a regular keynote speaker I am always paying attention to which of the points I make during a presentation are having the biggest impact on the audience. My most popular keynote is on the New Zealand Maori Haka and the lessons it contains for creating high performance company cultures.READ MORE