Why Engagement Is Different To Culture - Vol. 4
Many organisations confuse staff engagement with culture. It’s an easy oversight to make given they are so closely interconnected.
Without a clear understanding of the distinctions between engagement and culture, it's easy to assume that they're one and the same.
So what are the distinguishing factors? Well, if culture were a movie and engagement the audience's response to the movie, it would look a little something like this:
The movie consists of the plot - a story being told through the characters' motivations and actions - the time, the setting and location. The artefacts within the movie (think James Bond’s Aston Martin, Indiana Jones’s hat and whip, Mary Poppins' umbrella, the Lone Ranger's horse and so on). The values are embodied by the hero’s journey such as courage, service, revenge, love, learning etc.
Culture involves similar elements. A setting, timing, characters motivated to act in a particular way, artefacts and symbols, values and action or behaviour.
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