If you are ever in need of a great conversation started at a dinner party...

Then just ask the question posed in the heading of this newsletter and sit back and listen with fascination to the vast range of responses you receive back.

I have done this on many occasions and have heard all sorts of responses ranging from god, love, manchester united football club, family, chardonnay, holidays, music, the written word, the automobile, apple pie, the microwave oven, uber, the iphone, time, the aircraft, the four compass directions, peanut slabs, the piano, pineapple lumps, and of course, sliced bread.

Interestingly I have never ever heard anyone respond with the word ‘work!’

Download the full PDF here.

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