Every organisation has a culture, whether they know it and deliberately use it, or not .

Because an organisation’s culture forms organically (and often does so long before any official or formal work is conducted on defining the company culture) there is usually more depth and complexity within a company culture than most organisations understand or give the culture credit for.

The ability to understand company culture is, in fact, the number one criteria required to maximise a company culture. The more an organisation understands what culture is, how it forms and functions, and how it delivers performance, the better positioned the company is to leverage the culture for higher levels of performance, customer experience and employee fulfilment.

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