After working with organisations for over thirty years to enhance the performance of their workplace cultures, a simple and telling trend has emerged.

It has become very obvious that the more awareness an organisation possesses of the nature and function of company culture, the more likely it will be able to optimise its culture.

As a professional Corporate Anthropologist, I have noticed that the vast majority of clients I have worked with initially lack anywhere near the necessary knowledge of culture to ever stand a chance of optimising theirs. This is not surprising, as of course most business people aren't educated in the performance aspects of human culture as anthropologists are, or understand how these dynamics apply in the workplace.

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