Workplace Culture
  Michael Henders Cultures At Work
  
 
 
 
 
The 'Experiential' brand

Too many companies protect/police their 'symbolic brand' (brand symbols, logos, fonts, colours, sizing, placement ...) while neglecting their 'experiential brand' (workplace culture.)...

 

Too many companies protect/police their 'symbolic brand' (brand symbols, logos, fonts, colours, sizing, placement ...) while neglecting their 'experiential brand' (workplace culture.)

It's not unusual for companies to rigorously protect their 'symbolic brand' ensuring correct font sizes, colours, positioning... to ensure the brand is seen is consistently. Frankly they should be more concerned about what's going on inside the organization. The often unchecked symbols/rituals/rituals/thinking/behaviour/language/communication... that contradict the brand promise. Why? Because if left unchecked, these 'cultural contradictions' will eventually become the real brand experience.

Companies who understand the power of workplace cultures, ferociously protect their 'experiential brand' because they know that without having the appropriate workplace culture(s) striving for consistency of their 'symbolic brand' is wasting energy. However, when both the 'experiential' and 'symbolic' brands are aligned, they've tapped into the benefits of unlocking the power of cultures

Contact me to find out how my Get Tribal! Workshop can help you map and plan your workplace cultures, to create alignment between your 'symbolic brand' and 'experiential brand.'

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