Regular readers of my E-zine will know by now that I am not a big fan of surveys being used to measure or evaluate company culture. Amongst my previous commentaries on this point are:
- You first need to understand the culture to know what the ‘best’ questions to ask are. Yet many surveys approach this back to front, starting with the questions.
- Every culture is different / absolutely different. Each is unique. So one set of questions does not work for multiple organisations or multiple sites.
- Most surveys are superficial in their explanation of culture. For the most part they describe peoples’ opinions of the culture rather than the actual culture itself.
- How your people feel about completing the survey is usually more telling about your culture and leadership than the survey results generated.
- Surveys that predominantly report back in terms of numbers, percentages and averages do not know or understand anything about culture. This is simply because no culture can be expressed as a number.
I could go on, but for now let me introduce a new observation (alright it’s more of a criticism than an observation).
Too many culture survey tools and engagement surveys only measure their results against themselves. Meaning they only compare the results generated with the results the same survey generated the previous year, or against other organistions in the same year or pervious years.
This sounds like, on first consideration, a sensible proposition. However the most important thing company culture should be evaluated against is not itself in a previous incarnation or with another culture comprised of different people and lead by different leaders. NO! What a culture should be considered against is your business strategy!
Knowing whether your current culture is delivering the necessary performance to drive your current business strategy is all that matters!
What’s the alternative then?
A leading question if ever there was one. Contact me and I’ll talk you through;
- Why the money you are currently investing, year on year, in culture surveys is wasted.
- What the real and proven alternative is. ( An alternative I’m sure you’ll not be surprised to learn, we happen to offer.)