Do You Really Love Your Customers?

I was waiting at a business’s service counter recently and noticed, on the wall behind the counter, there was a sign proclaiming the company’s commitment to their customers. Specifically it mentioned how the company ‘Loved’ and ‘Cared’ for its customers. The reality of the service I experienced suggested differently.

Many organisations talk about loving and really caring for their customers. But of course organisations can’t love or care for customers,